Lace Fronts Australia is revolutionising the wig industry by creating an open, diverse, and safe space for everyone to explore their individuality through hair. Whether you’re experiencing hormonal hair thinning, navigating hair loss due to illness or medical treatments, seeking gender-affirming care, working in the performing arts such as theatre or drag, pursuing a career in modelling, engaging in sex work, or simply wanting to change your style without damaging your natural hair—Lace Fronts Australia welcomes you.

For some, wigs are about practicality. For others, they are a creative outlet or a form of self-expression. Whatever the reason, Lace Fronts Australia is proud to provide people with the most empowering accessory they’ll ever own: wigs.

Founded in 2017 by Sam Foster, Lace Fronts Australia was born out of a passion for hair and creative expression. For Sam and her team, empowering people to embrace their unique identity through wigs is more than just work—it’s a dream come true.